As per Klout, they are the "Standard for Influence". And how exactly does Klout measure online influence? By a "Klout Score" which "range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True reach, Amplification Probability, and Network Score". 
Measuring online influence is no easy task and Klout has come a long way since when it started back in 2009 (?). However, it still has its short comings. For example, Klout is showing that I'm influential about the topic "War" right now, which I know stems from me talking about my "Burger Wars" blog post (as far as I know I've never talked about "War" online before).
I personally like Klout. Why? Purely on the basis that I get free stuff. I'm just being honest so don't be hating =D I mean, come on, because of Klout I got a free round-trip flight to Los Angeles last year when Virgin America partnered with Klout to extend flights in and out of Toronto. I also attended Virgin America's Toronto launch party.
Yup. I flew to L.A last August, went on a road trip to San Francisco, visited Napa Valley and here's me, at Yosemite National Park. It was so beautiful there....so sunny....so warm....
Anyway, I'm not here to discuss the validity of Klout so please do not message me about how you don't believe in Klout or whatever because I honestly do not care. I'm not here to discuss Klout as this is a food blog but I just want you to understand how I got a big box of Popchips for free. Similar to Virgin America, Popchips collaborated with Klout as part of their their marketing campaign in bringing the chips to Canada.
I received this big box of Popchips in the mail several weeks ago.
I received this big box of Popchips in the mail several weeks ago.
It's no free ticket to L.A but I'll take it.
I don't do product reviews but I figured I will treat this as a casual and fun post like my McDonald's Quadruple Filet-O-Fish post
I've been seeing a lot of advertisements on the TTC lately about Popchips. Its main selling point is that the chips are not fried, nor baked, but popped like popcorn and so making it a very healthy snack with 0 cholesterol and 0 trans fat.
Seems like Popchips has been around for a couple of years in the U.S already.
Seems like Popchips has been around for a couple of years in the U.S already.
When I opened the box, there was a hand-written note addressed to me. Nice touch.
I really like the packaging. Fun, bright colours.
There are 6 different flavours in the box. On Popchips' website they have a 7th flavour, "Parmesan Garlic".
They are 23g bags with approximately 17 chips inside.
Here's a lone Popchip. These chips are extremely light and air-y and have a good crunch to them. Although small in size and light they are packed with a lot of flavour.
The lightness of Popchips reminds me of shrimp / prawn chips (minus the tingly feeling on the tongue).
My favourite flavour so far: Salt & Pepper. Seems like a popular flavour as it was the flavour featured in both of the YouTube videos.
I'm liking these Popchips although sometimes because they are so light, I feel like one bag is not enough for one sitting (for me anyway). But Popchips are a very good alternative to my two favourite healthy snacks: Harvest Cheddar Sunchips and Smartfood White Cheddar popcorn.